Privacy Policy

We value your privacy and comply with the General Data Protection Regulation (GDPR) and the UK GDPR.

  1. Data We Collect

    • Personal information: name, email, shipping and billing address, phone number.

    • Payment details (processed securely through third-party gateways).

    • Device information, IP address, and browsing behaviour.

  2. Purpose of Processing
    We process your data to:

    • Fulfil and ship your orders.

    • Communicate updates or support.

    • Improve our website and services.

    • Send marketing messages if you have consented.

  3. Data Sharing
    We share information only with service providers that help operate our business (e.g. payment processors, logistics, analytics tools).
    We never sell or rent your personal data.

  4. Your Rights (GDPR)

    • Right to access, rectify, or delete your data.

    • Right to restrict or object to processing.

    • Right to data portability.

    • Right to withdraw consent at any time.

To exercise these rights, contact us at support@alpinewearshop.com.

  1. Data Retention
    We retain your data only as long as necessary to fulfil legal, contractual, or business obligations.

  2. Security
    We use encrypted connections (SSL) and secure servers to protect your data.